Why did Deer Valley Manor close? A review of recent hot topics and events
Recently, "Why did Deer Valley Manor close down?" has become a hot topic on social platforms, drawing public attention to the operation issues of Internet celebrity attractions. This article will analyze the reasons behind this phenomenon based on hot events across the Internet in the past 10 days, and sort out other hot topics.
1. Timeline of the closing events of Deer Valley Manor
| Date | event | Source of information |
|---|---|---|
| June 5 | Visitors found the gates of the estate closed, with no official announcement | Weibo topic #LUGU manor closed# |
| June 7 | The local culture and tourism bureau responded that it was "under investigation" | Douyin hot list |
| June 9 | Internal employees revealed that they were owed wages for three months | Zhihu hot post |
| June 11 | Manor parent company issues bankruptcy reorganization statement | Corporate official website |
2. Industry issues exposed behind the incident
1.Internet celebrity economic bubble bursts:Data shows that there will be 217 new "Internet celebrity estate" projects across the country in 2023, and as of May 2024, 43% have ceased operations.
2.Serious homogeneous competition:The "sea of flowers + cute pets" model of Lugu Manor has been copied by 48 similar projects, leading to a diversion of customers.
| Competitive projects | Distance from Deer Valley | Ticket price |
|---|---|---|
| Cloud Ranch | 15 kilometers | 68 yuan |
| rainbow farm | 22 kilometers | 59 yuan |
| The secret realm of the forest | 30 kilometers | 88 yuan |
3.Operating costs are out of control:According to employees, the manor’s monthly animal feed expenses reach 120,000 yuan, and the average daily customer flow has dropped from 3,000 when it opened to less than 500.
3. Other hot topics on the entire network (June 1st - June 11th)
| Ranking | topic | Platform popularity | Related events |
|---|---|---|---|
| 1 | College entrance examination essay questions spark controversy | Weibo 920 million | New Curriculum Volume "Artificial Intelligence and Humanities" |
| 2 | Lip-synching at a celebrity concert | Douyin 650 million | Fans’ live recording comparison |
| 3 | New rules for summer sun protection introduced | Xiaohongshu 380 million | SPF value identification new national standard |
| 4 | Prepared dishes campus pilot | Zhihu 290 million | Parents from 10 provinces jointly oppose |
| 5 | Shared power bank prices increase | Headlines 210 million | Some scenic spots are 8 yuan/hour |
4. Suggestions for sustainable development of cultural tourism projects
1.Content innovation:Avoid simply copying Internet celebrity elements and develop unique experiences based on local culture. For example, a tea garden in Zhejiang combined tea picking with Hanfu photography, and the repurchase rate reached 37%.
2.Cost control:Establish a dynamic operating model. When the passenger flow is lower than 80% of the break-even point for three consecutive months, the cost optimization program should be initiated.
3.Risk plan:It is recommended that internet celebrity attractions reserve no less than 6 months of emergency funds and purchase business interruption insurance.
The sudden closure of Deer Valley Manor is not only the operating dilemma of a single enterprise, but also reflects the pain of the transformation period of the cultural tourism industry. We will continue to pay attention to subsequent developments as to its final fate.
Extended thinking:At a time when traffic dividends are fading, how to create cultural tourism projects that are truly viable? Perhaps the answer lies not in chasing hot spots, but in cultivating quality.
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