How to fill in the practical method: analysis of hot topics and hot content on the entire network in the past 10 days
In an era of information explosion, it is crucial for both individuals and businesses to stay on top of the latest hot topics and hot content. This article will sort out the hot topics on the Internet in the past 10 days and present them in the form of structured data to help you quickly understand the current social concerns.
1. Overview of popular topic categories
| Classification | Number of topics | heat index | representative topics |
|---|---|---|---|
| Technology digital | 15 | 92 | Apple Vision Pro released |
| Social and people's livelihood | 22 | 88 | New policy for returning home during Spring Festival |
| Entertainment and sports | 18 | 85 | Spring Festival Gala program announced |
| international current affairs | 12 | 80 | Latest developments in the Russia-Ukraine conflict |
2. Analysis of key hot topics
1.Technology field: The release of Apple’s Vision Pro triggered widespread discussion. This mixed reality headset is considered an important step for Apple to enter the metaverse.
| Discussion angle | Proportion | Main point |
|---|---|---|
| product innovation | 45% | Significant technological breakthrough |
| price dispute | 30% | overpriced |
| Market prospects | 25% | Optimistic about long-term development |
2.Social and people's livelihood: The adjustment of the return home policy during the Spring Festival has become a hot topic of discussion, and the new measures introduced by various places for Spring Festival transportation have attracted widespread attention.
| area | Policy points | public reaction |
|---|---|---|
| Beijing | Cancel nucleic acid test | actively support |
| Shanghai | Strengthen transportation security | Looking forward to implementation |
| Guangdong | Peak shifting travel initiative | partial conflict |
3. How to practice filling in hot content
1.Determine the purpose of filling in: Make it clear whether you want to conduct public opinion analysis, content creation or market research. Different purposes will affect the key points of filling in.
2.Collect data sources: It is recommended to use data from multiple platforms for cross-validation, including mainstream social media such as Weibo, WeChat, Douyin, and Zhihu.
| platform | Advantages | limitations |
|---|---|---|
| Strong real-time performance | Information fragmentation | |
| More in-depth analysis | Strong closedness | |
| Douyin | Spread quickly | Light content |
3.Structured organization: Systematically organized according to topic classification, popularity index, discussion angle and other dimensions to facilitate subsequent analysis.
4.Verify data authenticity: Verify the authenticity of hot content through authoritative media to avoid spreading false information.
4. Hotspot tracking suggestions
1. Establish a daily monitoring mechanism, and you can use Google Trends, Baidu Index and other tools to assist in tracking.
2. Pay attention to reports from authoritative media and avoid being misled by one-sided information.
3. Conduct multi-angle analysis on hot topics to explore deep social significance and commercial value.
4. Adjust your focus promptly. Hot topics usually have a short life cycle and require quick response.
Through the above practical methods, you can systematically fill in and track hot content to provide strong support for decision-making. Remember, hotspot analysis is not only a record of phenomena, but also a grasp of trends, which requires in-depth interpretation based on professional knowledge and practical experience.
check the details
check the details
en
